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Man in water with rope swing wearing Barton sunglasses
Man in water with rope swing wearing Barton sunglasses

SET YOUR SIGHTS ON ANYTHING

Eyewear designed for life on the go. Capable. Comfortable. Versatile.
Birdseye view of Barton Springs and Austin Skyline
Birdseye view of Barton Springs and Austin Skyline

UPGRADE YOUR EVERY DAY

We design eyewear and gear for people living on the edge of possibility—building better tools that you can count on for your next epic challenge and everything in between.

Best Sellers

Performance x Prescription

Glasses built better. So you can live your life without your eyewear holding you back.

Don't Just Try Them On. Try Them Out.

Select 4 pairs to try out at home and feel the difference for yourself.

C3™ Premium Lenses

The most optically clear nylon lenses available. All with standard anti-scratch, anti-reflective, and anti-fog coatings.

JOIN OUR LE DÉFI CHALLENGE ON STRAVA

Log 100km on Strava to get a roka.com voucher
and log 1000km to earn a Le Défi patch.

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