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ROKA News

ROKA Expands Distribution with QBP

QBPDALLAS, Texas. October 24, 2014 — ROKA Sports, Inc. is pleased to announce that effective immediately, Quality Bicycle Products (QBP), the global distribution leader for the endurance sports market, will be distributing its industry-leading range of swim products.

Nick Essma, Product Line Manager for QBP said, "We are thrilled to add ROKA to our multisport-focused offering. Rarely do we add such a young company to our catalog, but we have seen significant demand for ROKA's innovative products, due in no small part to their overwhelmingly positive market acceptance and race results. We have a high level of knowledge and passion for multisport here at QBP, with over 25 Ironman finishes amongst our Q-Multisport team, and our group manages over 40 top brands that cover swim, bike, run, transition and nutrition. ROKA will be an excellent addition to our offering."

ROKA Vice President of Sales and Marketing Ryan Dolan said, “QBP is the gold standard in multisport specialty distribution, and we're delighted to partner with them. QBP offers retailers top flight support on product selection, and their dedicated inside and outside sales force does an excellent job helping new retailers develop the right mix of products for their shops. With over 5,000 accounts, QBP's reach and expertise are a perfect fit for us as we seek to make our products available to more athletes.”

ABOUT QUALITY BICYCLE PRODUCTS

With over 5,000 customers, QBP is a leading distributor to the cycling and outdoor industries. Dedicated to high performance and outstanding results, QBP is committed to being in the top 1% of all distributors. Carrying more than 36,000 products from 450 vendors, the company offers domestic and international retailers a wide array of products and services including a 1,700 page catalog; an online ordering system; a renowned custom wheel service; a specialty bike-building program, and more. The company owns five bike brands including All-City, Civia, Foundry, Salsa Cycles, and Surly. QBP also owns 45 North, Whisky Parts Co., Dimension and Problem Solvers. Through its Q-Outdoor division, QBP distributes products to thousands of independent ski, run, and outdoor retailers. QBP operates LEED certified distribution centers in Minnesota, Utah and Pennsylvania, which allows QBP to reach 95% of its customers in the US with ground shipping in one or two days.  

Media Contact:

  • Ryan Dolan, VP Sales & Marketing
  • Email: ryan@rokasports.com
  • Phone: (877) 985-ROKA (7652) x 104
October 24, 2014

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