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ROKA Partners with USA Triathlon Through 2020


ROKA Sports, Inc. and USA Triathlon today announced a new multi-year partnership that designates the Dallas-based performance multisport brand as the Exclusive USA Triathlon Uniform and Swim Category Partner. This agreement makes ROKA’s patented, cutting-edge technologies available to the entire USA Triathlon community — including Team USA, the top amateur athletes who qualify to represent the U.S. at the International Triathlon Union (ITU) Age Group World Championships. It also underscores the company’s commitment to working with the world’s greatest athletes and unlocking their potential.

“ROKA is incredibly honored and excited to partner with USA Triathlon,” said Rob Canales, Co-Founder and CEO of ROKA. “We’ve been humbled and proud to work with U.S. Olympians Gwen Jorgensen, Katie Zaferes, Joe Maloy, Greg Billington and other American elite athletes over the last quadrennial, and look forward to supporting the broader USA Triathlon community in the years ahead. Our team’s dedication to serving these athletes through performance design and innovative products has paid off over the last four years, and we are ready for the next chapter. This partnership is an inspiration and motivator for everyone in the company; we can’t wait to get to work.”

“These are the core endemic categories for our organization, and USA Triathlon is proud to align with ROKA through this new partnership,” said Chuck Menke, USA Triathlon Chief Marketing Officer. “ROKA has quickly built a very strong brand reputation to go along with its growing market share. We are confident that our age-group and elite athletes alike will benefit greatly from their advanced technologies and product lines, as well as their superior customer service.”

In an agreement that extends through 2020, ROKA will be designated as the Exclusive Uniform Partner of the U.S. National Team, USA Paratriathlon National Team, and Team USA. This is in addition to the designation of Exclusive Triathlon Performance Apparel Partner of USA Triathlon. Other exclusive category titles defined by the agreement include Swimwear, Wetsuit, and Swimskin of USA Triathlon. ROKA has also been granted the status of Exclusive Swim Gear Partner and Exclusive Goggle Supplier of USA Triathlon.

Winning seven world titles, ROKA athletes delivered performances in 2016 that were unmatched and unprecedented. The year was highlighted by Gwen Jorgensen’s win in Rio, a victory that made her the first American triathlete to take home Olympic gold.

“I’ve been part of the ROKA family for years,” said Olympic gold medalist and two-time ITU WTS World Champion Gwen Jorgensen. “It really is a family, and everybody shares the excitement of races. Triathlon isn’t just a sport you pursue. It’s part of you. That’s why ROKA works hard on making a real difference. With this partnership, it’s going to make a difference in the lives of a lot more athletes.”

ROKA Co-Founder Kurt Spenser added, “We will develop and deploy the full weight of our R&D with this partnership. The team looks forward to once again redefining the performance standard across all categories and sharing the benefit of those developments with the entire USA Triathlon community.”

About ROKA

ROKA is a performance design company dedicated to helping athletes unlock their potential. Like the athletes it serves, ROKA believes reaching one’s best is not a destination but a repeated first step on the journey to greatness. The company continually strives to provide the most innovative, premium products available for those who demand the best. ROKA holds multiple international patents for its swim apparel and equipment, and has numerous others pending.

ROKA was founded by two former Stanford All-American swimmers who, after being frustrated by the offerings on the market, set out to make the fastest wetsuits on the planet. After launching in 2013, ROKA has seen tremendous growth and its products are now relied on by numerous world-class athletes including ITU World Champions, IRONMAN® Champions and Olympic medalists. In addition to working with USA Triathlon, ROKA is the Official Swim Partner of the IRONMAN U.S. Series, the IRONMAN 70.3 Race Series, and the IRONMAN World Championship.

Today, ROKA continues to make a difference for athletes who share its passion for excellence, and the company is building on its reputation for quality, performance and unsurpassed customer experience as it expands into new product categories.

About USA Triathlon

USA Triathlon is proud to serve as the National Governing Body for triathlon, as well as duathlon, aquathlon, aquabike, winter triathlon, off-road triathlon and paratriathlon in the United States. Founded in 1982, USA Triathlon sanctions more than 4,300 races and connects with nearly 500,000 members each year, making it the largest multisport organization in the world. In addition to its work with athletes, coaches and race directors on the grassroots level, USA Triathlon provides leadership and support to elite athletes competing at international events, including International Triathlon Union (ITU) World Championships, Pan American Games and the Olympic and Paralympic Games. USA Triathlon is a proud member of the ITU and the United States Olympic Committee (USOC). Visit usatriathlon.org to learn more.


January 04, 2017

ROKA Triathletes Earn ITU World Champion Titles

Flora Duffy and Mario Mola Reach Top of Podium in Thrilling Competitions

DALLAS, Texas, September 27, 2016 – ROKA Sports, Inc. a Dallas-based performance multisport brand, today congratulated two of its professional triathletes, Flora Duffy and Mario Mola, on their historic victories at the International Triathlon Union (ITU) World Triathlon Series (WTS) Grand Final in Cozumel, Mexico.

Comprised of eight rounds of competition around the globe and culminating in the Grand Final, the WTS is the International Triathlon Union’s annual series of triathlon events used to crown a world champion each year. Competing head-to-head in these races, athletes amass point totals, and the highest total for the series determines the overall ITU World Champion.

Duffy took home the Grand Final race with a dramatic solo effort on the bike and run.  She also added wins at ITU Stockholm, and the Montreal World Cup. She had a consistently excellent year, finishing second at ITU World Triathlon Leeds and third at ITU World Triathlon Cape Town.

Duffy commented, “It has been an amazing journey this season.”

Mola’s first world title was the result of a season filled with dramatic victories and incredible closing speed on the run. He took the win at four ITU World Triathlon events: Abu Dhabi, Gold Coast, Yokohama, and Hamburg. He also won the 2016 Mooloolaba ITU Triathlon World Cup and was second at ITU World Triathlon Edmonton.

Mola said, “It’s been an all-around great year, and I’m very happy to end the series with the overall title. A lot of work has been done in preparation for this goal, but also I had a lot of fun preparing for it with my training partners. I can’t wait for another season to start!”

Leading after the 1.5km swim in the Grand Final event, Duffy was able to extend her lead on the 40km bike segment, and finish with a time of 1:57:59. In both the final event and overall standings, she edged out ROKA’s Gwen Jorgensen, an Olympic Gold Medalist and the ITU WTS World Champion of 2014 and 2015. Duffy’s 4691 total points surpassed the 4435 earned by Jorgensen, who finished second in the world.

After second-place finishes in the 2014 and 2015 ITU WTS to countryman and ROKA athlete Javier Gomez, Mario Mola won his first world title in dramatic fashion. Mola’s time of 1:47:36 led to a winning point total of 4819, four points ahead of Jonny Brownlee who was suffering from heat exhaustion in the final meters of the race.

Both 2016 champions commented on ROKA’s renowned performance wetsuits. Duffy said, “My favorite piece of ROKA gear is my Maverick X wetsuit. I seriously feel invincible when I put that suit on. So comfortable, and so fast in the water. We had many wetsuit swims this year, and I always came out of the water [in the] top three wearing the suit.” Mola added, “ROKA's Maverick wetsuit is my winning choice. The feeling with it is unbeatable.”

Rob Canales, Co-Founder and CEO of ROKA said, “It’s an amazing thrill to watch members of the ROKA family achieve world titles. Seeing Flora and Mario working so hard during the year inspires us, and we all respect the responsibility of making the most of their equipment.”

Canales added, “Having ROKA athletes win both the Elite Men’s and Elite Women’s categories is wild — even more because two other members of our family, Gwen Jorgensen and Javier Gómez Noya, took home the titles last year. Our team is so proud to be represented by this incredible group of athletes and the extreme limits they push each other to.”

September 27, 2016

ROKA Releases Performance Eyewear

Classic Style Meets Technical Innovation that Delivers the Ultimate in Performance


DALLAS, Texas, August 30, 2016 ROKA Sports, Inc. a Dallas-based performance multisport brand, has announced the upcoming release of its first collection of premium performance eyewear. Rendered in a range of frame hues and lens color options, the three premiere designs showcase a heritage of classic optical style, while packing under-the-hood technical innovations that deliver the ultimate in performance and comfort.

Rob Canales, Co-Founder and CEO of ROKA said, “We created a bold new category of eyewear that proves performance optics don’t always have to take styling cues from science fiction. This is true performance, concealed by vintage style that takes you anywhere. Athletes can finally get the look they want, and still have all the technology they need to push themselves to the limit with zero compromise.”

Combining unmatched performance with uncompromising style, the three debut designs — the Phantom, Kona, and Vendée — are a showcase of technology. Their patent-pending nose and temple GEKO Pads were inspired by biomimicry of gecko foot geometry. Crafted with a proprietary elastomer, the pads provide a no-bounce, ultra-secure fit that maintains retention even during the sweatiest, most strenuous activity. Lenses from Carl Zeiss Vision deliver razor-sharp optical performance, as well as remarkable shatter resistance. Even with the ultra-light weight of titanium and other leading materials, the frames maintain rock-solid durability. With precisely balanced weight distribution and the luxurious feel of GEKO Pad technology, they offer a “forget you’re wearing them” experience.

ROKA plans to stagger the release dates for the three designs. The Phantom will become available during the week of August 29. The releases of Kona and Vendée are currently slated for mid-September.

ROKA’s first pro athlete, Jesse Thomas, inspired the Phantom. He won his breakthrough triathlon in gas station aviators, and made a name for himself racing in that classic style. However, he had to settle for underperforming sunglasses with poor optics that fell off his face and could not be worn comfortably for extended periods. Inspired by Thomas’s demand for a solution that would provide market-beating performance, ROKA accepted the challenge to build the ultimate performance aviator. After more than a year of intense R&D with some of the world’s most advanced factories and material suppliers, the Phantom was born.

Thomas recalled his victory in the grueling IRONMAN® Lanzarote in Spain, a race in which he ran a blistering 2:46 marathon while wearing the Phantom for the first time: “They were the ultimate upgrade, crazy lightweight and super comfortable. They never bounced or slipped, despite buckets of sweat. I was 100% focused on my race, not my equipment. Plus, I thought they looked badass.”

The second design in ROKA’s debut collection, the Kona was inspired by the ultimate endurance test in triathlon on Hawaii’s big island, an annual proving ground for the latest in performance technology. The performance sunglass has a modern, square lens that echoes iconic American style of the ’50s and ’60s. To combat fogging, the frame is engineered for channeled airflow with architecture that is reinforced with carbon fiber for torsional rigidity and strength.

The Vendée is the third debut design. It is shaped with classic wayfarer styling and named after the launch point for the grueling, round-the-world, single-handed yacht race that attracts the most daring and accomplished yachtsmen. Like the Kona, the Vendée features channeled airflow, hidden spring hinges that contribute shock absorption and optimal fit for any head size or shape, and the comfort of a lightweight yet durable nylon frame.

All designs in the collection feature premium lenses by Carl Zeiss Vision, and they exceed ANSI Z87.1 standards for optical performance and impact resistance. Polarized editions block 99% of reflected glare, and all lenses filter out 100% of all harmful UV.

The lenses are enhanced with a superior hard coating for abrasion resistance, a hydrophobic/oleophobic coating that reduces fog buildup and resists smudging, and an AR coating that mitigates distracting reflections and glare.

Canales added, “ROKA’s mission is to unlock human potential — to equip, empower, inspire, and ignite. When we see an opportunity to innovate, to challenge the status quo, to disrupt a complacent or monopolistic market, we go all in. These debut eyewear designs are a glimpse of what’s to come.”

August 30, 2016

ROKA Sends 18 Athletes from Eight Countries to Rio Olympics

Medal Contenders Use ROKA Products in Training and Competition

DALLAS, Texas, July 26, 2016 – ROKA Sports, Inc. today announced it is sending 18 athletes to compete at the 2016 Olympic Games in Rio de Janeiro. Representing eight countries from around the globe, the athletes will rely on the company’s performance apparel and gear as they vie for medals in the triathlon competition.

Rob Canales, Co-Founder and CEO of ROKA said, “It is an honor to have world-class athletes put their faith in ROKA innovation for the most important competition of their lives. These Olympians and Paralympians demand the most from themselves, and from the gear they depend on during training and competition. ROKA was founded by athletes, and we rise to that challenge with pride. The 2016 medal contenders have inspired us to raise the bar and redefine the limits of performance, and we share their dedication and passion for excellence.”

ROKA athletes at the Olympics will include Gwen Jorgensen, Katie Zaferes, Joe Maloy and Gregory Billington for Team USA; Carolina Routier, Mario Mola Diaz for Team ESPAÑA; Kirsten Sweetland for the Canadian Olympic Team; Nicky Samuels and Andrea Hewitt for the New Zealand Team; Flora Duffy for the Bermuda Team; Emma Moffatt and Ashleigh Gentle for the Australia Team; Vicky Holland for the UK Team; and Vendula Frintová for the Czech Team. ROKA athletes on the USA Paralympic Team include Chris Hammer, Krige Schabort and Grace Norman.

ROKA’s roster includes highly accomplished athletes. Gwen Jorgensen earned the title of ITU World Triathlon Series Champion in 2014 and 2015. Mario Mola Diaz currently holds the men’s #1 ranking in the ITU World Triathlon Series, and Flora Duffy is ranked #1 in the women’s category.

Athletes in the triathlon event will compete on a spectacular course, including an epic beach swim at Copacabana. An estimated 500 thousand fans are expected to watch the event, and it will be one of the most-watched live events at the 2016 Games. A challenging hill course is planned for the bike segment, and the medal hopefuls will compete on a phenomenal run course. ROKA’s Gwen Jorgensen and Javier Gómez Noya won the test triathlon event last year.

ROKA athletes will utilize the patented RAPIDSIGHT® technology in the company’s R1 swim goggle, a design that takes advantage of innovative engineering, optics and architecture. Two more of the company’s proven goggle designs, F1 and F2, will be utilized as well. Optimized for performance, ROKA triathlon apparel will be worn in competition, and athletes will wear the company’s renowned performance wetsuits if conditions are cold. The full line of ROKA swimwear and equipment has been utilized during training.

July 26, 2016

ROKA Releases Maverick X Wetsuit

Breakthrough Design Liberates Swimmers from Restriction to Offer the Ultimate in Freedom of Movement and Speed


DALLAS, Texas, June 7, 2016 – ROKA Sports, Inc. today announced the release of the Maverick X wetsuit, a breakthrough in performance technology that represents both an evolution in innovation and a revolution in design. ROKA set out to create the freest, fastest wetsuit ever built, and the company achieved a new milestone that liberates swimmers from restriction like no other wetsuit.

Rob Canales, Co-Founder and CEO of ROKA said, “We have engineered a new wetsuit design with technologies that translate to faster swimming with better mechanics, less effort and no shoulder strain. With more than three decades of elite swimming experience, the ROKA development team has an obsession with flexibility. It led to a unique patent-pending innovation called Revolution X that allows the Maverick X wetsuit to offer unrivaled mobility by virtually eliminating restriction.”

A key breakthrough came in defying the conventional design paradigm of setting the upper limbs in the arms-down position, an approach to patternmaking that restricts movement during the critical “catch phase” of the freestyle swim stroke. ROKA developed the Maverick X by starting with the arms up, and continued prototyping to pinpoint a golden ratio in the interplay between arm position and patterning.

Seven-time triathlon World Champion Javier Gómez Noya told ROKA, “It was hard to believe you could improve the ‘old’ Maverick but you did. The arms-up pattern is a revolution in wetsuits and finally gives the shoulder the freedom that swimmers want.”

With RSX Body Positioning Technology, the Maverick X utilizes smart buoyancy to put the swimmer in the fastest body position possible. Engineered zones optimize swim mechanics and power generation, enhancing buoyancy where human physiology needs it most, and reducing buoyancy where it gets in the way of speed.

Every panel is strategically designed to improve overall performance and help athletes swim faster with less effort. A proprietary liner grid is engineered with eight strategic neoprene/liner combinations, and each is purpose-built for compression, flexibility, form enhancement, thermodynamics, core connection, and transition.

In addition to unrestrained shoulder mobility and the benefits of tuned buoyancy, the Maverick X features additional advances in design, construction and materials. Its Revolution X pattern takes advantage of new independent neck paneling and suspension for better comfort, fit and seal. To help swimmers maintain speed and proper mechanics as they fatigue, the new wetsuit offers enhanced power transfer and core connection without restricting breathing. The forearms are crafted with an Italian stretch-woven textile that minimizes the boundary between the arm and water to maximize proprioception, speed and hydrodynamics. The Maverick X is made with premium Yamamoto neoprene, a durable nano-coated material that makes the wetsuit ultra-fast in water.

Canales continued, “No wetsuit in history enhanced swimming performance like the Maverick Pro, and the new Maverick X takes ROKA innovations in mobility, speed, fit and comfort to a new level. We are proud to offer this breakthrough wetsuit design to those who share our passion for performance and the uncompromising standards of excellence that drive athletes to achieve their best and beyond.”

Eliminating the middlemen, ROKA is able to reduce margins and make its premium wetsuits available to athletes at a significantly reduced cost. This direct-to- consumer focus also helps ROKA better control the quality of its products, as well as the quality of its relationships with customers. The new Maverick X wetsuit is available at the company’s website.


June 07, 2016

ROKA Releases Premium Performance Apparel for Cycling

Pro Cycling Collection

New Pro Cycling Collection Elevates Training

DALLAS, Texas, October 29, 2015 – ROKA Sports, Inc. today announced the release of a new collection of training and racing apparel for cycling. The company’s Pro Cycling Collection for men and women has been crafted with impeccable attention to detail, delivering the highest technical performance, a range of precision fits and best-in-class comfort to athletes who demand the highest quality.

Rob Canales, Co-Founder and CEO of ROKA said, “ROKA is about performance – full stop. As we expand our relationship with multisport athletes from race day to everyday training, we will always strive to deliver the best performing technologies in our products, and this cycling collection honors that commitment.”

To engineer their cycling collection, ROKA fused the insights of world-class cyclists with technologies proven in the pro peloton. Features range from aerodynamic fabrics and strategically-placed mesh panels to intuitive detailing for optimal convenience and comfort. The new designs are available in a wide assortment of sizing, including tall size options. ROKA fit sets the company apart and underscores its commitment to being known and revered for its focus on this critical aspect of performance apparel.

Canales added, “The ROKA Pro Cycling Collection is the result of years of R&D. Our development and testing teams include experts, both internally and externally, who are deeply rooted in the sport, from Tour de France racers to product designers from preeminent cycling brands. Their achievements with this new collection will empower amateurs and pros alike with gear that performs better, fits better and helps athletes get the most out of their preparation.”

The Pro Cycling Collection features seven styles, and ROKA engineered the designs with special attention to sizing for the men’s and women’s collections.

ROKA created three performance cycling jerseys for the collection. A race fit crafted with moisture-wicking polyester, the Pro Race Short Sleeve Jersey offers breakaway speed with strategic placement of aerodynamic fabrics, a raw-edge sleeve finish, and a mesh back panel that maximizes breathability. The Pro Summer Short Sleeve Jersey offers minimized wind resistance, moisture management with mesh panels, and convenience features. Optimizing versatility, ROKA’s new Pro All-Season Short Sleeve Jersey is a year-round performer and a must-have for cyclists’ toolkits. All jerseys in the collection have three deep back pockets – each big enough to fit a water bottle deeply enough to prevent ejection while riding – along with a media pocket lined for water resistance.

The collection includes premium performance editions of both a bib short and non-bib short. Leveraging decades of experience from Tour de France riders, the ROKA Pro Bib Short is one of the most technically advanced designs available. The comfortable compression fit conforms to the body and takes advantage of a range of innovations to eliminate restriction, binding, pinching, and edge curling and rolling. On training days when a bib short is not called for, serious riders can take advantage of the Pro Short for cycling. The ergonomic pro-level chamois in the men’s design of each product utilizes carbon to reduce odor over time. The cycling shorts have a gradient silicone print and a raw-edge leg finish that prevents the “sausage leg” look and feel of conventional designs.

In cycling jackets, ROKA engineered the ultimate in wind-block shell designs. The Pro Wind Block Jacket is ideal for training days that call for a thinner, water-resistant and windproof layer to shield riders from the elements. Four-way stretch offers a performance fit, while venting on the back and underarms provides cooling. For core protection from wind and cold, ROKA created the Pro Wind Block Vent Vest. It too offers a comfortably slim performance fit that minimizes wind drag, and both jackets pack small enough to fit into a jersey’s rear pocket.

In addition, the cycling collection includes Unisex Thermal Arm Warmers, Knee Warmers and Leg Warmers, each designed with a compressive performance fit that offers both comfort and shape retention.

October 29, 2015

ROKA Viper Swimskins Dominate IRONMAN® World Championship

Viper Swimskins

Worn by More Athletes Than Any Other Brand at the 2015 Competition

DALLAS, Texas, October 16, 2015 – ROKA Sports, Inc. today announced that more athletes in the 2015 IRONMAN® World Championship relied on ROKA swimskins than any other brand. Elite athletes from around the world took advantage of the company’s premium swimskin design, the Viper, at the renowned triathlon in Kailua-Kona, Hawaii last weekend.

Ryan Dolan, VP Sales & Marketing at ROKA said, “There is no validation greater than having world-class athletes put their trust and faith in a performance product, and we are honored that so many chose to rely on ROKA swimskins for the world championship. Performance products truly matter to triathletes, and we are proud to not only meet but exceed their uncompromising standards for excellence, quality and comfort.”

According to the annual swimskin count conducted by Lava Magazine, at the 39th edition of the world championship, nearly 25% of the field of more than 2,000 triathletes wore swimskins made by ROKA.

ROKA built the Viper from the ground up, leveraging the expertise of elite swimming experience within the company to achieve the ultimate swimskins with no compromises. The designers focused on every detail, from the world’s fastest materials and hi-tech, bonded seam panel construction to low-profile zippers and hidden stitch reinforcement. In addition to its tremendous showing at this year’s competition, the suit was First Out of the Water at the 2013 and 2014 IRONMAN World Championships. Multiple editions are available for men and women.

ROKA was founded in 2011 by Rob Canales and Kurt Spenser, former Stanford All-American swimmers, after they entered the sport of triathlon. Frustrated by the offerings in the market, Rob and Kurt set out to make the fastest wetsuits on the planet — first for themselves and then for others. The result was the award-winning Maverick Pro Wetsuit that debuted to critical acclaim and mass adoption by triathletes of all abilities. ROKA followed Maverick with the Viper, and the company has since expanded into premium performance apparel for cycling and swim training.

Dolan added, “ROKA entered the sport in 2013, and in just two short years, the Viper went from being unknown to achieving #1 status at the 2015 IRONMAN World Championship. That’s a great affirmation of our passion for performance. Based on the numbers, we’re encouraged that we’re on the right track.”

October 16, 2015

ROKA Releases Elite Training Swimwear for Men and Women

Elite Swimwear

Premium Line Brings Performance and Style to Training

DALLAS, Texas, September 30, 2015 – ROKA Sports, Inc. today announced the release of its performance training swimwear. Developed specifically to meet the training demands of high performance athletes, the new suits are crafted with premium materials and engineered with technologies that maximize durability, comfort and fit under stress.

“We are excited to launch this new product line and bring the best of today’s innovations to our athletes in a line of training wear,” said Rob Canales, Co-Founder and CEO of ROKA. “From wetsuits to swimskins, we have redefined what is possible in performance on race day. That same passion for performance defines ROKA’s training swimwear -- products that perform and fit better, helping athletes get the most out of their preparation.”

In developing the line, ROKA applied its same stringent requirements developed in wetsuits to create swimwear that fit the needs of virtually any athlete’s body type. This required a combination of premium materials and unique designs created for optimal performance. Durability was a focus, as the company’s performance criteria demanded the textiles stand up to everything from excess chlorine in pools to levels of repeated use that come with full-time training. Darwin fabric by Carvico met ROKA’s high standards.

The new swimwear achieves flexible comfort and fluid movement with strategic two-way stretch while maintaining a streamlined fit with lasting shape retention. Darwin is a premium Italian polyester that resists surface pilling to remain smooth. Chlorine-proof and rated at UPF 50+ UV protection, Darwin is engineered for low water absorbance and the comfort of quick drying.

Canales added, “ROKA set the standard of performance for competition gear in triathlons. We take our expansion to training very seriously. We want to give athletes what they need to perform at the highest level while looking and feeling great. The invention of the SIM short and the SPCTRM goggle collection bridged the gap between training and competition. Our new elite swimwear is part of our continued efforts to push the limits of performance in training apparel. It is an exciting arena for continued ROKA innovation.”

Founded by All-American swimmers from Stanford, ROKA knows that preparation for competition requires focus, consistency and attention to detail. For those who wish to perform at their highest level, the company believes training apparel should be built with the same passion athletes put into preparation. That passion, persistence and attention to detail inspired the product line.

Swimwear for women in the new line includes one-piece designs (Elite 1PC Triangle Back, Elite 1PC Strap Back and Elite 1PC Tank Back) as well as separates to offer the freedom of two-piece swimsuits. The bottoms (Elite Triangle Tie Bottom and Elite Cross Back Bottom) vary in coverage to suit customer preferences, and the tops (Elite Triangle Back Top and Elite Cross Back Top) provide excellent athletic support. For men, the new swim bottoms range from ROKA’s Elite Racer to the Elite Square (offering more coverage and drag for training), the Elite Jammer (delivering performance, coverage and comfort), and the Elite Drag (engineered to fit comfortably while creating drag during training). All the menswear is made with close attention paid to seam placement, and it utilizes innovative pattern construction for maximum comfort.

ROKA has set out to design not just for performance innovation, but for the ultimate fit and the aesthetics of original style. The classic training silhouettes have been updated with bold colors and new styles that are refreshingly different from anything currently available in the performance space.

Canales continued, “We’re dedicated to empowering pros and amateurs alike with products that make them faster. Reaching the next level doesn’t happen without a lot of hard work. It demands commitment, perseverance and the kind of vision that sees opportunity where others see limits. ROKA shares that drive and honors that devotion by delivering the best of innovation in every category we enter. The materials and fit of this swimwear are proof of our ongoing commitment.”

September 30, 2015

ROKA Triathletes Crowned ITU World Champions with Unprecedented Wins

Gwen Jorgensen and Javier Gómez Noya Earn Top Triathlon Titles

DALLAS, Texas, September 23, 2015 – ROKA Sports, Inc. today congratulated two of its pro triathletes, Gwen Jorgensen and Javier Gómez Noya, on their two historic accomplishments at the International Triathlon Union (ITU) World Triathlon Series (WTS) Grand Final in Chicago this past weekend.

Jorgensen repeated as world champion, completed an undefeated season, and extended her record of consecutive WTS wins to 12 races. Gómez finished second in the race to ROKA athlete and Spanish Federation teammate Mario Mola, and in doing so secured enough overall points to win a record-breaking fifth ITU WTS world title. Both Jorgensen and Gómez wore ROKA’s flagship Maverick Pro wetsuit and F1 goggles in the swim segment of the race. Jorgensen also wore a custom triathlon race uniform that ROKA has been developing with her over the past year.

“We are always ecstatic to see members of the ROKA family reach the podium,” said Rob Canales, Co-Founder and CEO of ROKA. “Gwen and Javier are once-in-a-generation athletes, accomplishing things in the sport that many did not think possible. Working with them on their most critical equipment is a responsibility we take very seriously, and seeing them win these unprecedented world titles is a pride shared by the entire company.”

Entering the competition as the defending ITU World Champion, Jorgensen had already tallied an unprecedented winning streak of 11 consecutive WTS races ­­­­– a heroic feat unmatched by any athlete, male or female, in the history of the series. In August, Jorgensen also won the qualifying event for the next Olympics, securing her place on the 2016 US Olympic Team. Finishing this season with her second world championship title and 12th consecutive WTS win makes Jorgensen the overwhelming favorite to win in Rio next year.

“To have executed my race over so many different courses and conditions successfully against the best in the world – it’s crazy to think about, something I never would have imagined,” said Jorgensen. “I have to execute on all three legs of the race and that starts with a great swim. When I’m in the Maverick Pro [wetsuit], my custom race kit and the SPCTRM goggles, I know I have world-class equipment to perform my best – no matter the conditions.”

Seven-time world champion and 2012 Olympic Silver Medalist Javier Gómez finished second in the Chicago Grand Final to become the first athlete ever to win five ITU world crowns. As the most successful triathlete in ITU history, an IRONMAN® 70.3 and Xterra World Champion, the native of Spain has earned his place as one of the all-time greats of the sport. It also places him in rarified air among the most dominant athletes in the world regardless of the sport.

“It is just amazing,” said Gómez. “I don’t think it has completely sunk in yet. I have so much respect for the great champions that have come before me. There are still many goals left, including Rio 2016, and I’m excited for the challenges ahead, but this one feels very special.”

Gómez continued, “Working with ROKA over the last several years has given me confidence on the starting line while the competition has gotten faster. I need to work with a partner who understands the performance needs at the top level. The Maverick Pro wetsuit is simply the fastest and most comfortable wetsuit I have ever worn. Their F1 goggles give me the clarity I need to compete in any condition.”

ROKA continued its dominance with Mario Mola winning the men’s race, achieving his best swim ever and the fastest 10k ever run in an ITU event. In the women’s race, pro athletes Katie Hursey, Flora Duffy and Carolina Routier also wore the Maverick Pro and finished first, second and third out of the water, respectively.

Jorgensen, Gómez and many other ROKA pros take advantage of ROKA’s patent-pending Maverick Pro wetsuit, which has been engineered with smart, swim-specific buoyancy to encourage the fastest body position possible, more power and faster rotation. The Maverick Pro leverages physics, the world’s fastest materials, and 30+ years of elite swimming experience to optimize speed, fit and comfort.

The champions also relied on ROKA SPCTRM™ swim goggles from a comprehensive optics collection that delivers the best of quality, comfort and clarity along with the optimal tint for every condition. Jorgensen utilized ROKA F1 goggles with clear mirror lenses to match the overcast conditions while Gómez saw his way to victory with F1 goggles optimized with amber mirror lenses to handle the high contrast of a sunny swim start.

Canales followed up, “ROKA continues to build on a foundation of designing the most innovative products for race day and training. With passion for performance and dedication to achieving the very best for today’s athletes, we are expanding our offering this fall with new lines including premium swimwear, cycling and run apparel engineered to exceed the demands of daily training. ROKA is bridging the gap between training and competition by helping athletes get the most out of their preparation, giving them everything they need to carry confidence from practice to podium. Whether you are competing for world championships or simply against yourself, ROKA is dedicated to delivering the best performance on the market.”

September 23, 2015

PFSweb Partners with ROKA to Provide Omni-Channel Operations

ALLEN, Texas – September 15, 2015PFSweb, Inc. (NASDAQ: PFSW), a global provider of end-to-end eCommerce solutions, has been engaged by ROKA Sports, Inc., a performance multisport brand, to provide omni-channel operations in Europe. 

Professional athletes all over the world rely on ROKA, a premier multisport brand redefining both quality and innovation for those who demand the best from themselves and from their performance products. As a leading manufacturer of triathlon wetsuits and performance apparel, ROKA is the exclusive swim partner and sponsor for all U.S. IRONMAN® events. The company is expanding into new arenas of performance products to fill the unmet needs and meet the uncompromising demands of world-class athletes.

“This engagement is yet another example of how businesses continue to value our strong global operational capabilities,” said Mike Willoughby, CEO of PFSweb. “With ROKA’s recent popularity surge in Europe, we are excited to enable the company to capitalize on growing demand and enter a new geographic market with limited capital requirements.”

Under the agreement, PFSweb is providing order management, multilingual customer care and international order fulfillment services to 33 countries, all in support of ROKA’s European direct-to-consumer eCommerce. Orders can be placed on ROKA’s global site at www.rokasports.com.

“Partnering with PFSweb significantly expands our footprint in Europe,” said Rob Canales, Co-Founder and CEO of ROKA. “The process of building the next great performance brand continues at a feverish pace. We recently launched premium training swimwear and are currently pushing the limits of what is possible in training apparel. As we expand beyond triathlon products, we remain dedicated to providing the highest level of customer care and service. In order to ensure our new customers receive an exceptional shopping experience, we need a partner that can provide quality customer care in several languages, as well as a highly scalable order fulfillment offering that can handle periods of high-traffic. With PFSweb, we are confidently achieving both of these goals.”

About PFSweb, Inc.

PFSweb (NASDAQ: PFSW) is a global provider of end-to-end eCommerce solutions including digital agency and marketing services, technology development services, business process outsourcing services and a complete omni-channel technology ecosystem. The company provides these solutions and services to major brand names and other companies seeking to optimize every customer experience and enhance their traditional and online business channels. PFSweb supports organizations across various industries, including Procter & Gamble, L'Oreal, LEGO, Columbia Sportswear, Ricoh, Roots Canada Ltd., Diageo, BCBGMAXAZRIA, T.J. Maxx, the United States Mint, and many more. PFSweb is headquartered in Allen, TX with additional locations in Tennessee, Mississippi, Minnesota, Washington, New York, Ohio, North Carolina, Canada, Belgium, London, Munich and India. For more information, please visit www.PFSweb.com or download the free PFSweb IR App on your iPhone, iPad or Android device.

September 15, 2015





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