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WE ARE ROKA.

WE ARE A
PERFORMANCE
DESIGN COMPANY.

ROKA was formed in a garage with humble beginnings and a laser beam focus: to unlock human potential. To equip, empower, inspire, and ignite by making the finest technical apparel and equipment on the planet.

We serve those who seek to redefine the standard, to push themselves to the limit – whatever and wherever that may be.
When we see an opportunity to innovate, to challenge the status quo, to disrupt a complacent or monopolistic market, we go all in.

Since our launch in 2013, multiple world champions have relied on our patented and award-winning products. In 2016, we were proud to send 18 athletes to the Rio Olympics and thrilled to take home Gold and Bronze medals.

With our debut eyewear collection in late 2016, we have set a new bar by making performance ultralight.

Featuring a suite of the world's most advanced performance materials and patented technologies, our Ultralight Performance Eyewear showcases a range of classic optical styles while delivering on our promise to create the finest technical equipment, full stop.

TECH SPECS

patented fit and
retention system

Inspired by the soft but amazingly sticky feet of the Gecko, our patented GEKO fit and retention system features a proprietary elastomer for nose and temple pads that's hydrophilic, chemical resistant, and supports multidirectional traction with comfort.

No matter how sweaty you get, and which way you move, bounce, or shake — these won’t fall off your face.

#LIGHTAF

We have created a bold new category of eyewear that delivers ultralight performance, in classic anywhere, anytime style.

From 18-25 grams across all of our sunglasses, their titanium and nylon frames are remarkably lightweight and incredibly durable.

C3 LENSES

ULTRA-THIN, UNSURPASSED OPTICS
IN PROPIETARY GLASS BY BARBERINI
CLARITY, COLOR, CONTRAST

A benefit of our partnership with Italian manufacturer Barberini, a leader in optical glass innovation for more than 50 years, C3 Glass is a proprietary raw material distinguished by its transparency and brilliance, and by delivering unmatched clarity, color, and contrast for the wearer.

C3 Glass has the thinnest polarized construction available, and is 20% lighter than leading glass lenses, while remaining harder and more impact resistant than standards require.

C3 Glass is highly scratch resistant, and has excellent anti-static, oleophobic, and hydrophobic coatings to prevent dust and water from obstructing the field of view. Anti-reflection coating reduces and even eliminates reflection on the internal surface of the lens, dramatically improving performance.

ROKA Logo

Austin, Texas