The Mission is Simple:
ROKA designs and manufactures premium eyewear and technical apparel for people who are out there getting after it, both competitively and recreationally. We are not a fashion brand, and we don't make throwaway product. We make high quality tools that you can count on for optical protection or optical correction. All of our products are built for action and use patented and proprietary technology to meet the demands of the world's most extreme athletes. If you need product that can keep up with the best, you're in the right place. Welcome to ROKA.
THE WORD IS OUT
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ROKA’s Maverick X2 dives into the deep end of futuristic design.
Our Design Philosophy:
Partnership Creates Progress.
We believe that by testing our gear with the best athletes in the world, in the harshest conditions, under the most extreme circumstances we discover new ground, resulting in a product that performs for anyone, anywhere—no matter how big or small the challenge.
Over the years, we've been fortunate to work with the best athletes and partners in the world and have gleaned amazing insights from their thousands of hours of testing, training, and competing in our products. Along the way, we've had the opportunity to be a small part of three Olympic gold medals, multiple Tour de France stage wins, over 30 world titles, and hundreds of podium finishes across a variety of sports, from the IRONMAN in triathlon to the grueling Dakar Rally off-road race.
We are not just creating better products but using a philosophy and way of thinking to enhance performance through innovation. With over 15 patents and our industry-leading and award-winning design and development the possibilities are endless.
Our patents and innovations:
All of our breakthroughs focus on one thing—better performance through design. From the nose pads on our eyewear to radically re-engineering how wetsuits are put together, we use product design to solve real problems we find while we’re out being active. Check out our full list of patents here.