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GWEN JORGENSEN Olympic gold medalist and 2x World Champion

The Mission is Simple:

Unlock Your

ROKA designs and manufactures premium eyewear and technical apparel for people who are out there getting after it, both competitively and recreationally. We are not a fashion brand, and we don't make throwaway product. We make high quality tools that you can count on for optical protection or optical correction. All of our products are built for action and use patented and proprietary technology to meet the demands of the world's most extreme athletes. If you need product that can keep up with the best, you're in the right place. Welcome to ROKA.

CHANDLER SMITH 4x CrossFit™ Games Contender


Roka Is The Prescription Eyewear Brand For Active Lifestyles

ROKA’s Maverick X2 dives into the deep end of futuristic design.

IRONMAN x ROKA The partnership began in 2014, expanded globally in 2018, and will now extend to 2024, with a focus on integrating our award-winning eyewear to the global IRONMAN and IRONMAN 70.3® audience.

Dr. Huberman is a neuroscientist and tenured professor of neurobiology and ophthalmology at Stanford University School of Medicine, and ROKA’s scientific advisor. Check out his podcast Huberman Lab to learn more about how vision and biology can be used to boost performance.

Lucy Charles-Barclay Ironman® 70.3 World Champion Lucy Charles-Barclay has her sights firmly set on becoming the fastest triathlete ever, and we are excited to help her however we can by partnering with her and continuing to support her time in the water with the fastest wetsuits in the world.

Tim Kennedy Tim Kennedy is a decorated Green Beret and retired UFC fighter. He brings more than 15 years of advanced Special Forces training into everything he does. We’re honored to have Tim helping test our eyewear and bringing a different perspective to our product design.

Our Design Philosophy:

Partnership Creates Progress.

We believe that by testing our gear with the best athletes in the world, in the harshest conditions, under the most extreme circumstances we discover new ground, resulting in a product that performs for anyone, anywhere—no matter how big or small the challenge.

Over the years, we've been fortunate to work with the best athletes and partners in the world and have gleaned amazing insights from their thousands of hours of testing, training, and competing in our products. Along the way, we've had the opportunity to be a small part of three Olympic gold medals, multiple Tour de France stage wins, over 30 world titles, and hundreds of podium finishes across a variety of sports, from the IRONMAN in triathlon to the grueling Dakar Rally off-road race.

We are not just creating better products but using a philosophy and way of thinking to enhance performance through innovation. With over 15 patents and our industry-leading and award-winning design and development the possibilities are endless.

Flora Duffy 9x World Champion, crosses the finish line at the 2020 Summer Olympics in Tokyo to become the first Bermudian to win an Olympic Gold medal.

Interchangeable Nose Pads Designed to help you find the exact right fit for your eyewear, all of our frames come with three sizes of nose pads to help you customize the feel and framing of our glasses and sunglasses—maximizing comfort and performance.

GEKO™ Fit System Inspired by the soft but amazingly sticky feet of the Gecko, our patented GEKO™ fit and retention system features a proprietary elastomer for nose and temple pads that's hydrophilic, chemical resistant, and supports multi-directional traction with comfort.

ARMS-UP™ Technology By patterning the wetsuit with the arms above the head rather than at the side, mobility is increased through every phase of your stroke. Our patented design eliminates shoulder restriction to help you swim faster with less fatigue. The difference is striking.

Centerline Buoyancy Profile The technology that first catapulted ROKA wetsuits ahead of the field: more buoyancy down the centerline of your body; less buoyancy on the perimeter. This innovation allows you to have a snappier side-to-side rotation and eliminates dead spots in the freestyle.

Our patents and innovations:

Purpose-built breakthroughs

All of our breakthroughs focus on one thing—better performance through design. From the nose pads on our eyewear to radically re-engineering how wetsuits are put together, we use product design to solve real problems we find while we’re out being active. Check out our full list of patents here.

SD WORX CYCLING TEAM UCI Women's World Tour cycling team