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Performance | Design

ROKA was formed in a garage with humble beginnings and a laser-beam focus. Our mission is to unlock human potential. To equip. Empower. Inspire. Ignite.

We serve those who seek to redefine the standard, to push themselves to the limit – whatever and wherever that may be.

Since launching in 2013, our patented and award-winning products have been worn on the backs of multiple world champions, and thousands of athletes who have redefined what is possible in their own lives. Titles have been won, records broken. This year, we are proud to be sending 18 athletes to the Rio Olympics.

We make the finest technical apparel and equipment on the planet. And when we see an opportunity to innovate, to challenge the status quo, to disrupt a complacent or monopolistic market, we go all in.


Rob Canales - Co-Founder and CEOKurt Spenser - Co-FounderWe started ROKA after we signed up for an Ironman 70.3 triathlon on a dare and subsequently spent more money on gear and less time in the water than we should have. After testing the "best" wetsuits on the market, we found that the suits on the market all had major design flaws and performance hindering compromises — giving up some combination of body position, range of motion, rotation, or buoyancy. These suits forced us to swim much harder and slower than we had expected, leaving us spent and frustrated heading into T1. Sound familiar? Deeply frustrated with that experience, we decided to start from scratch and create a new wetsuit design, drawing on our decades of experience as competitive swimmers and the latest cutting edge research from the "supersuit" era in olympic swimming.

We spent our first two years doing research and development, creating and testing the Maverick wetsuits on pros, on ourselves and on everyday tri-addicts. Jesse Thomas was instrumental in making sure that the suit performed for developing swimmers with imperfect technique, not just elite swimmers like ourselves.  Middle-of-the-pack age groupers also provided real and meaningful input, and we made specific changes to our suit design and material choice to accommodate developing swimmers without impacting the performance of the suit for elite swimmers.  The result? The Maverick Pro's patent-pending design puts you in the fastest body position possible and facilities proper rotation for fast freestyle.  What's more, our suit is so comfortable that your shoulders will not tire like they do in your current suit – promise.

After extensive pool and race testing, we believe the Maverick X is the fastest wetsuit on the planet. Even years later, we have not found a faster suit.  Along the product design path, we discovered a breakthrough training product in the SIM – a neoprene short that mimics the lift of a wetsuit in the pool for training and thus allowing you to Train Like You Race®. For non-wetsuit swims, the super-fast and comfortable Viper offers NASA-tested, market-beating performance. 

In 2015, we drew on decades of experience designing and developing goggles and other injection-molded hard goods and launched our first collection of performance swimming goggles.  In addition to offering razor sharp, distortion-free optics and outstanding comfort, the collection features SPCTRM™ optics – a purpose-built set of eight lens tints that were designed to make sighting buoys in open water easier and designed to ease eye fatigue under the sun and other extreme lighting conditions.

Across our range, we have redefined what is possible in performance on race day, and that same passion for performance defines our training swimwear and cycling apparel released in 2015. Our swimwear is crafted with premium materials and engineered with technologies that maximize durability, comfort and fit under stress. Helping athletes get the most out of their preparation, ROKA swimwear achieves flexible comfort and fluid movement with strategic two-way stretch while maintaining a streamlined fit with lasting shape retention. Our cycling apparel fuses the insights of world-class cyclists with technologies proven in the pro peloton to engineer a collection with impeccable attention to detail, and it delivers the highest technical performance, a range of precision fits and best-in-class comfort to athletes who demand unsurpassed quality.

In 2016, we've been proud to launch differentiated run apparel, performance eyewear, and our patented R1 Goggle. As we grow from swim specialist into a more robust multisport brand, we continue to be dedicated to empowering pros and amateurs alike with products that make them faster, more comfortable, and more confident. Reaching the next level doesn’t happen without a lot of hard work. It demands commitment, perseverance and the kind of vision that sees opportunity where others see limits. ROKA shares that drive and honors that devotion by delivering the best of innovation in every category we enter. Stay tuned.

-Rob Canales & Kurt Spenser, ROKA Co-Founders


Barton Springs
ROKA was born in the Barton Springs Pool, a 300 yard open water pool in Austin, Texas.  We now operate from Dallas (HQ), Boulder and Los Angeles.


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