"Initially, I was skeptical. But when I got my ROKAs in hand, I was blown away. Stylish frames, high-quality materials, and razor-sharp optics. Give them a look."
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WE MAKE TOOLS. NOT ACCESSORIES.
We build our eyewear for performance—elevating everyday frames to equipment you can rely on.
“I no longer need separate pairs of high-performance shades for cycling"
“After a year of abuse-zero slipping or signs of wear. You’ll hardly even notice they’re there."
“Timelessly-styled performance - focused sunglasses"
WHAT PEOPLE ARE SAYING
“Rory is hands down my favorite pair of glasses I have ever owned. They look great, they feel great, they are stable when working out, and they are extremely durable. Fantastic product”
“These Bartons are the best pair of sunglasses I’ve ever had! Before these it was hard wearing sunglasses playing golf and running without falling off! So light I forget I have them on sometimes.”
“You forget these Oslos are on your face. Most comfortable frames I own by a mile. Just ordered blue blocking for work to replace my traditional glasses too.”
What does performance look like to you? Tag us and share how you use our eyewear and gear for a chance to be featured in our feed. Join us on Instagram and Strava to participate in our challenges and celebrate your wins with us.