TOOLS. NOT ACCESSORIES.
We believe that your eyewear should be a reliable part of your life. Ours is engineered and designed to handle anything—no matter what you love to do.
Ultra-lightweight frames
Made incredibly durable with unbelievably light-weight material.
NO-SLIP GEKO™ GRIPS
Our GEKO™ retention grip system means you’ll never have to push slippery frames up your nose again.
C3™ lenses
Our proprietary, ultra-crisp lenses enhance color, contrast, and clarity.
NO SHORTCUTS.
DESIGNED FROM SCRATCH.
BUILT FOR PERFORMANCE.
Every gram counts, so every decision we made in the design and construction of each of our models has resulted in the lightest performance eyewear in the market, without compromising on optics, strength or durability.
We are re-defining performance in optics through meticulous attention to detail and the aggregation of marginal gains, all to inspire everyone who puts on a pair of ROKAs to unlock their potential.
retention system
Inspired by the soft but amazingly sticky feet of the Gecko, our patented GEKO™ fit and retention system features a proprietary elastomer for nose and temple pads that's hydrophilic, chemical resistant, and supports multidirectional traction with comfort.
No matter how sweaty you get, and which way you move, bounce, or shake — these won’t fall off your face.
SPRING-LOADED HINGES
Custom built. Powerful retention. Perfect fit. Our new spring hinges are tested with over 30,000 cycles to make sure they don't lose their snappy closure. Adding additional comfort, shock-absorbing durability, and an even better fit, this upgrade levels up feel without adding bulk.
ROKA optics are more than just a lens. We design for performance in real world conditions. The advanced coatings we use are applied in an ultra clean manufacturing process that ensures quality and consistency. Each coating is applied, cured, and tested for purpose-built performance and transmission. Each lens is coated, custom-built for the "as worn" position, and cut to specific geometry. These aren't blanks bought and cut in bulk to fit whatever style the market might want.
Critical performance coatings includes front and back-side hydrophobic and oleophobic coatings to keep moisture of any kind from sticking on the lens, front and back-side anti-scratch protection, a multi-layer anti-reflective back-side coating, a fog resistant coating on the back of the lens, and a multi-layer mirror coating or polarization film.
We don't cut corners on coatings that are mission critical to performance and quality to save dollars.
ULTRA-LIGHTWEIGHT NYLON
Our frames are significantly lighter and more chemical-resistant than other industry-standard materials. But don't let the weight fool you—they're built more durability than most, and field-tested to boot.
Find Your Fit
Each pair of frames comes with three different sized nose pads to allow you to dial in your fit.
BENDABLE STEEL CORE
Steel core wires in the temples bend in and out to find your sweet spot with no pressure points.