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Designed by athletes. Made for everyone.

Sunglasses built better.



We believe that your eyewear should be a reliable part of your life. Ours is engineered and designed to handle anything—no matter what you love to do.

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Ultra lightweight frames

Incredibly durable, unbelievably light TR-90 nylon construction.


won’t Slip off your face

Our GEKO™ retention grip system means you’ll never have to push slippery frames up your nose again.

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C3™ lenses

Our proprietary, ultra-crisp nylon lenses enhance color, contrast, and clarity.


“I no longer need separate pairs of high-performance shades for cycling"

Bicycling Gear of the Year

"after a year of abuse—zero slipping or signs of wear. You’ll hardly even notice they’re there."


"timelessly-styled performance-focused sunglasses"

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Afterpay Financing

Payment Plans

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Free shipping

Order of $150 or More

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Easy Returns

Fast & Simple

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30 Day

Moneyback Guarantee

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1000-day guarantee

Warranty Protection

5 Stars

“These Bartons are the best pair of sunglasses I’ve ever had! Before these it was hard wearing sunglasses playing golf and running without falling off! So light I forget I have them on sometimes.”


5 Stars

“So good I bought a second pair. The Rory frames are so lightweight I forget I'm wearing them and they really do stay in place regardless of activity or sweating. Oh, and customer service is the best ever. Resolved an issue I had with no questions asked.”

-Tim M.

5 Stars

“My Oslo sunglasses are phenomenally light, clear and comfortable. I’ve worn Revo, Smith, Oakley—ROKA blows them all out of the water!”

-Kerry S.

How can we help?

Not just better sunglasses—we’re also focused on better customer service. Have any questions on our products or process? Just reach out. Our team is here to help.