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WE ARE A PERFORMANCE DESIGN COMPANY.

ROKA was formed in a garage with humble beginnings and a laser beam focus.

Our mission is to unlock human potential. To equip. Empower. Inspire. Ignite. We serve those who seek to redefine the standard, to push themselves to the limit – whatever and wherever that may be.

Since launching in 2013, our patented and award-winning products have been worn on the backs of multiple world champions, and thousands of athletes who have redefined what is possible in their own lives. Titles have been won, records broken.

This year, we are proud to be sending 18 athletes to the Rio Olympics.

We make the finest technical apparel and equipment on the planet. And when we see an opportunity to innovate, to challenge the status quo, to disrupt a complacent or monopolistic market, we go all in.

 

The Team
Pursuing Perfection

Our team of dedicated professionals live and breathe performance products. In-house patternmakers with 30+ years of experience are helping us perfect and own our fit, right out of the gates. Advanced research and development scouts travel the world, on the hunt for the newest innovations to make you faster, more comfortable, and more confident.

 

The Tech
Innovating for Performance

We work with the best mills and factories in the world and understand complex manufacturing process. Whether it's a highly technical thermo-bonded garment or a multi-shot, injection-molded piece of equipment, we are up for the challenge and innovate process and design wherever we can.

photo of Javier Gomez Noya

 

Pro Athletes
The Toughest Standards

Our pro athletes and coaches demand the utmost of our resources and capabilities and our greatest measure of quality and standards. We are incredibly proud to work with the very best, including 7x World Champion Javier Gómez Noya, 2x World Champion Gwen Jorgensen, legendary coaches Mark Allen and Siri Lindley, along with many other World Champions, Olympians, and IRONMAN Champions.

photo of Javier Gomez Noya

 

Pro Athletes
The Toughest Standards

Our pro athletes and coaches demand the utmost of our resources and capabilities and our greatest measure of quality and standards. We are incredibly proud to work with the very best, including 7x World Champion Javier Gómez Noya, 2x World Champion Gwen Jorgensen, legendary coaches Mark Allen and Siri Lindley, along with many other World Champions, Olympians, and IRONMAN Champions.
7 times champion

 

BUSINESS MODEL
Direct-to-Consumer


Through a direct model, we deliver the best products possible, as soon, and only, when they are ready. Unconstrained by the long lead times to secure floor space and the thin profit margins of the retail model, we’re able to invest that savings to deliver innovative, premium products, direct to you.


 

BY ATHLETES, FOR ATHLETES
We’re here for you

Our email (support@rokasports.com) and phones (877‑985‑7652) are answered by athletes who know our products inside and out. Questions about sizes, features, or product details? We’ve got answers. Have a comment or suggestion? We’re always looking to get better, so please drop us a line.

photo of ironman swimmers photo of ironman swimmers

 

IN THE FIELD
Connect in Person

We also get out to events. ROKA is the Official Swim Sponsor of the US IRONMAN® Series and the IRONMAN World Championship in Kailua-Kona, Hawaii. We also sponsor a variety of other grassroots and independent races and attend dozens of race expos per year, and we regularly make special trips to teams to introduce our products. So please come find us at a race or contact us if you’d like us to come to you.

ROKA

THE FINEST PERFORMANCE EYEWEAR, APPAREL & EQUIPMENT ON THE PLANET.