TOOLS. NOT ACCESSORIES.
Sunglasses designed by athletes.
Made for everyone.
Made for everyone.
UPGRADE YOUR EVERY DAY
We design eyewear and gear for people living on the edge of possibility—building better tools that you can count on for your next epic challenge and everything in between.
Best Sellers
Performance x Prescription
Glasses built better. So you can live your life without your eyewear holding you back.
Don't Just Try Them On. Try Them Out.
Select 4 pairs to try out at home and feel the difference for yourself.
C3™ Premium Lenses
The most optically clear nylon lenses available. All with standard anti-scratch, anti-reflective, and anti-fog coatings.
The LTD™ Program
Exclusive combinations. Hand-painted frames. Athlete collabs. Our limited-release drops don't last long. Secure your pair.
JOIN OUR HOT LAPS 300 CHALLENGE ON STRAVA
Log 300 minutes on Strava to get a $50 voucher and unlock our Matador LTD "Hot Laps" sunglasses.
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Hand it to Roka for knowing how to make sunglasses aimed at go-fast jocks that are truly stylish and—better yet—fun.
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They are among the most comfortable glasses I’ve worn -- and they really stay on your face.
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