UPGRADE YOUR
EVERYDAY
We design eyewear and gear for people living on the edge of possibility—building better tools that you can count on for your next epic challenge and everything in between.
Featured Products
PERFORMANCE
+ PRESCRIPTION
OUR BEST.
MADE BETTER.
4 Ways to wear
Pick your lens. Pick your style. Get after it.
C3™ Premium Lenses
The most optically clear nylon lenses available. All with standard anti-scratch, anti-reflective, and anti-fog coatings.
The LTD™ Program
Exclusive combinations. Hand-painted frames. Athlete collabs. Our limited-release drops don't last long. Secure your pair.
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Hand it to Roka for knowing how to make sunglasses aimed at go-fast jocks that are truly stylish and—better yet—fun.
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They are among the most comfortable glasses I’ve worn -- and they really stay on your face.
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