MEMORIAL DAY SALE
UP TO
50% OFF
SITEWIDE
Benefitting Children
of Gold Star Families
of Gold Star Families
Upgrade Your Everyday
We design eyewear and gear for people living on the edge of possibility—building better tools that you can count on for your next epic challenge and everything in between.
Featured Products
Partnering With Gold Star
Teen Adventures
A portion of proceeds from our sale will go to support Gold Star Teen Adventures—an organization that helps give back to the children of our Nation’s fallen patriots.
Free Lens Upgrade
Get a free upgrade (a $70 value) to a lighter, clearer Trivex lens when you purchase any of our prescription and corrective eyewear for the duration of the sale.
Free Progressive
Lens Upgrade
Stackable with our free Trivex upgrade, get another free upgrade (a $100 value) to our ultimate progressive lens when you purchase any progressive eyeglasses or sunglasses for the duration of the sale.
Join Our Salute 70
Challenge on STRAVA
Log 70 minutes of any activity a week (280 minutes total) to unlock a $50 voucher and a special $20 Memorial Day Sale voucher. A portion of all proceeds from our Memorial Day Sale will go to benefiting Gold Star Teen Adventures.
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Hand it to Roka for knowing how to make sunglasses aimed at go-fast jocks that are truly stylish and—better yet—fun.
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They are among the most comfortable glasses I’ve worn -- and they really stay on your face.
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