SET YOUR SIGHTS ON ANYTHING
Eyewear designed for life on the go. Capable. Comfortable. Versatile.
UPGRADE YOUR EVERY DAY
We design eyewear and gear for people living on the edge of possibility—building better tools that you can count on for your next epic challenge and everything in between.
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Performance x Prescription
Glasses built better. So you can live your life without your eyewear holding you back.
Don't Just Try Them On. Try Them Out.
Select 4 pairs to try out at home and feel the difference for yourself.
C3™ Premium Lenses
The most optically clear nylon lenses available. All with standard anti-scratch, anti-reflective, and anti-fog coatings.
JOIN OUR SUN SWEAT SLEEP 300 CHALLENGE ON STRAVA
Log 300 minutes of any activity on Strava this June to unlock a $50 voucher and join our Strava club for a chance to win prizes throughout the month.
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Hand it to Roka for knowing how to make sunglasses aimed at go-fast jocks that are truly stylish and—better yet—fun.
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They are among the most comfortable glasses I’ve worn -- and they really stay on your face.
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