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Hikers wearing ROKA eyeglasses and sunglasses.
Hikers wearing ROKA eyeglasses and sunglasses.

TOOLS. NOT ACCESSORIES.

Eyewear designed by athletes.
Made for everyone.

UPGRADE YOUR
EVERYDAY

We design eyewear and gear for people living on the edge of possibility—building better tools that you can count on for your next epic challenge and everything in between.

Best Sellers

PERFORMANCE x PRESCRIPTION

Glasses built better. So you can live your life without your eyewear holding you back.

C3™ Premium Lenses

The most optically clear nylon lenses available. All with standard anti-scratch, anti-reflective, and anti-fog coatings.

LTD Limited Edition
LTD Limited Edition

The LTD™ Program

Exclusive combinations. Hand-painted frames. Athlete collabs. Our limited-release drops don't last long. Secure your pair.

JOIN OUR SUN SEEKERS CHALLENGE ON STRAVA

Log 200 minutes of activity in 2 weeks to earn 20% off.

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