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These guys are changing the eyewear industry.

- LANCE ARMSTRONG

We make tools. Not accessories.

We build our eyewear for performance—elevating everyday frames to equipment you can rely on.

Unbelievably Lightweight

Our frames are made from ultra-lightweight, incredibly durable material.

Won't slip off your face

GEKO™ grips keep your glasses on your face—no matter how much you sweat or move.

Razor-sharp optics

Our eyewear features the clearest lenses on the market, complete with premium protective coatings.

I no longer need separate pairs of high-performance shades for cycling

After a year of abuse-zero slipping or signs of wear. You’ll hardly even notice they’re there.

Timelessly-styled performance - focused sunglasses

Why purchase from us

AFTERPAY FINANCING

Payment Plans

Afterpay Financing for easy payments
FREE SHIPPING

Orders of $150 or More

Free Shipping on order above $150
EASY RETURNS

Fast & Simple

Easy & Fast Returns
Moneyback Guarantee

Within 30 days

Money Back Guarantee in 30 days
1,000-Day Warranty

Extended protection

1000-Days Extended Warranty

What Our Customers Say

How Can We Help

Our team is here to find you the perfect fit and answer all of your questions. Reach out about products, process, prescriptions or anything else you want to know about us.

@ROKA

What does performance look like to you? Tag us and share how you use our eyewear and gear for a chance to be featured in our feed. Join us on Instagram to participate in our challenges and celebrate your wins with us.

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