WELCOME!
These guys are changing the eyewear industry.
We make tools. Not accessories.
We build our eyewear for performance—elevating everyday frames to equipment you can rely on.
Unbelievably Lightweight
Our frames are made from ultra-lightweight, incredibly durable material.
Won't slip off your face
GEKO™ grips keep your glasses on your face—no matter how much you sweat or move.
Razor-sharp optics
Our eyewear features the clearest lenses on the market, complete with premium protective coatings.
Eyeglasses
I no longer need separate pairs of high-performance shades for cycling
After a year of abuse-zero slipping or signs of wear. You’ll hardly even notice they’re there.
Timelessly-styled performance - focused sunglasses
Why purchase from us
AFTERPAY FINANCING
Payment Plans
FREE SHIPPING
Orders of $150 or More
EASY RETURNS
Fast & Simple
Moneyback Guarantee
Within 30 days
1,000-Day Warranty
Extended protection
What Our Customers Say
Rory 2.0
“Rory is hands down my favorite pair of glasses I have ever owned. They look great, they feel great, they are stable when working out, and they are extremely durable. Fantastic product”
Barton
“These Bartons are the best pair of sunglasses I’ve ever had! Before these it was hard wearing sunglasses playing golf and running without falling off! So light I forget I have them on sometimes.”
Oslo 2.0
“You forget these Oslos are on your face. Most comfortable frames I own by a mile. Just ordered blue blocking for work to replace my traditional glasses too.”
How Can We Help
Our team is here to find you the perfect fit and answer all of your questions. Reach out about products, process, prescriptions or anything else you want to know about us.
@ROKA
What does performance look like to you? Tag us and share how you use our eyewear and gear for a chance to be featured in our feed. Join us on Instagram to participate in our challenges and celebrate your wins with us.
