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UPGRADE YOUR
EVERYDAY
We design eyewear and gear for people living on the edge of possibility—building better tools that you can count on for your next epic challenge and everything in between.
Featured Products


PERFORMANCE
+ PRESCRIPTION


OUR BEST.
MADE BETTER.


C3â„¢ Premium Lenses
The most optically clear nylon lenses available. All with standard anti-scratch, anti-reflective, and anti-fog coatings.


The LTDâ„¢ Program
Exclusive combinations. Hand-painted frames. Athlete collabs. Our limited-release drops don't last long. Secure your pair.
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