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Happy Holidays

UNWRAP
POTENTIAL

Gifts up to 50% off.

EXPLORE OUR GIFT GUIDES
Happy Holidays

UNWRAP
POTENTIAL

Gifts up to 50% off.

EXPLORE OUR GIFT GUIDES
FloatFit™ Performance eyewear with FloatFit™. All you'll feel is the difference.
FloatFit™ Performance eyewear with FloatFit™. All you'll feel is the difference.
New frames, colors, and performance gear. New frames, colors, and performance gear.

THE WORLD'S MOST VERSATILE EYEWEAR

Welcome to ROKA. We're an independent performance eyewear brand from Austin, Texas. We've created a new category of prescription eyeglasses and sunglasses by bringing proven, cutting-edge sport performance tech to everyday eyewear.

If you're active and need a versatile eyewear solution, we've got you covered.

“High quality construction, lightweight materials, and absolutely crystal clear lenses. I can’t recommend this brand enough.”

- Stephen S

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