Introducing ROKA’s All New Explore Collection

The New Line Brings Brand’s Signature Innovation and Design to a More Accessible Price Point

ROKA, the leader in performance eyewear for active people, today announced the launch of its new Explore Collection. Designed to bring ROKA’s signature performance features and design excellence to a wider audience of challenge seekers, the Explore Collection delivers exceptional value at a price point that starts at just $95.

“The Explore Collection represents an exciting evolution for the ROKA brand, allowing us to share our passion for high-quality, technically-advanced eyewear with more people than ever before,” said Rob Canales, ROKA Co-Founder and CEO. “By strategically engineering these frames, we’ve created a line that seamlessly blends our renowned innovation with an approachable price point, empowering active people to explore their environments with confidence.”

Crafted from ultralight, durable TR-90 nylon, the Explore Collection frames incorporate ROKA’s industry-leading technologies, including the brand’s proprietary FloatFit™ and GEKO™ grip systems. ROKA’s FloatFit™ engineering ensures a comfortable, secure fit that stays in place, while the GEKO™ non-slip nose pads provide reliable retention during even the most demanding activities.

Complementing the frames’ performance-driven design, the Explore Collection features ROKA’s premium C3™ lens technology. These best-in-class optics offer exceptional clarity, UV protection, and hydrophobic, anti-scratch, and anti-reflectance coatings as standard. The Explore Collection encompasses three distinct frame styles—Jackson (square), Cooper (round), and Whistler (rectangle)—each inspired by wintery destinations that evoke a sense of adventure. The Explore Collection launches in readers with a magnification range from .5 to 3.0 and a starting price point of $95.