ROKA Introduces New Wire Frame Collection
Oct 8, 2025 • Austin, TX
ROKA’s new Wire Frame Collection is an ultra lightweight and versatile set of frames made to move seamlessly with you in any conditions, at any time.
ROKA, the award-winning leader in performance eyewear, today introduced their all-new Wire Frame Collection. Leading the launch is Vapor, the lightest frame ROKA has ever produced.
Weighing just 13 grams, Vapor is a full-metal, minimalist design built around ROKA’s performance-first engineering philosophy. It reimagines the brand’s original Rory silhouette and is equipped with contoured temples and adjustable curvature for a secure, comfortable fit. It also features ROKA’s proprietary GEKO™ grip technology on both the nose pads and temple tips to ensure a no-slip hold during movement.
As with all ROKA eyewear, the collection integrates C3™ Optics for enhanced color, contrast, and clarity across changing light conditions. Vapor is offered in a range of lens types, including Rx, Rx Sun, Readers, Plano Sun, and in the Wind Down™ collection. The initial release is available in three finishes: Gunmetal, Matte Black, and Gold.
“I choose to wear ROKA glasses every day because they give me the clarity and performance I need—without compromise. Whether I’m training, competing, or just living life, these wire frames stay put, feel weightless, and look sharp. Contacts can’t match that combination of comfort, function, and style."
Key product highlights include:
- Featherweight design: 13g titanium frame
- New GEKO™ nose pads: silicone pads for improved grip and comfort
- Contoured temples: adjustable for a customized, secure fit
- C3™ Optics: for superior visual clarity and contrast.
“This collection brings together the timeless appeal of metal eyewear with the performance-driven features our customers expect,” said Rob Canales, ROKA Co-founder and CEO. “It’s built to disappear on your face while keeping up with everything you do.”
Later this month, ROKA will expand the Wire Frame collection with the launch of Alto Fusion, a design inspired by the Oslo model. Engineered with the same lightweight structure and grip technology, Alto Fusion introduces a more versatile silhouette while still being tailored for high-movement, all-day use.
