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Meredith Kessler Wins Ironman New Zealand

ROKA News

ROKA Partners with Tri Club San Diego

ROKA Sports, Inc. is pleased to announce the extension of its partnership with Tri Club San Diego. ROKA Vice President of Sales & Marketing Ryan Dolan said, “It is an honor to have one of the oldest and largest triathlon clubs in the country, Tri Club San Diego, as a member of the ROKA family. The club serves triathletes of all abilities by providing support, education and events to encourage and promote triathlon as a sport and a healthy lifestyle. More than just an opportunity to enlighten athletes with the innovations we have worked so hard to achieve, this is a chance to further unite the triathlon community and share our mutual passion for the sport.”

Mike Plumb, President of the Triathlon Club of San Diego added, “We are very thankful for the association that we have with ROKA and with extending our partnership another year. With the expansion of the ROKA collections, offering not only top-of-the line wetsuits but also cutting edge swim goggles, swimwear and cycling apparel, we can be sure that our members are being outfitted by the best in the business.

About Triathlon Club of San Diego

Triathlon Club of San Diego (TCSD) is one of the oldest and largest triathlon clubs in the United States. With a diverse membership ranging from seasoned professionals to beginners new to the sport, TCSD offers its members a full range of options with free club races, socials, club meetings featuring a wide range of speakers from top professionals to industry leaders every month. A full range of workouts are available, many coached by professional coaches are available free of charge to members every day of the week. For more information about TCSD go to www.triclubsandiego.org

March 30, 2016

ROKA Wins International Red Dot Award for Excellence in Product Design

reddot award

ROKA Sports, Inc. today announced it has received the prestigious Red Dot Award: Product Design for its R1 goggle, a new swim design that combines innovative engineering, optics and architecture with the advantages of ROKA’s patent-pending RAPIDSIGHT™ technology. The goggle proved its excellence in the most prestigious international competition for product design, which this year included a record 5,214 products from 57 nations.

Comparing R1 to the current standards for performance swim goggles, the jury recognized ROKA’s breakthroughs in achieving major improvements. ROKA began the process by redesigning existing optics and literally turning eyewear design on its head, and rethinking the plane of movement for the specific application of swimming. An innovative design and manufacturing process greatly reduced the architecture along the top frame, and ROKA further optimized the goggle with a precise retroscopic lens angle. The result is RAPIDSIGHT, a technology that radically expands athletes’ forward field of vision while in the head-down swimming position, so targets can be sighted with less disruption to swim form and mechanics.

Rob Canales, Co-Founder and CEO of ROKA said, “ROKA has been on a mission for two years to rethink goggle design and optimize the mechanics of sighting to improve speed and reduce energy expenditure. RAPIDSIGHT technology addresses those critical issues and delivers a distinct competitive advantage. Offering an expanded field of view, it helps lead swimmers sight buoys faster and with less effort, and it allows followers to stay ‘on the feet’ of leading swimmers more easily.”

Benefits of the innovative product go beyond RAPIDSIGHT technology. Unlike conventional swim goggles with excess bulk that sacrifices hydrodynamics for comfort and field of view, the ROKA R1 utilizes a smaller form factor that maintains comfort while minimizing drag. For the optics, a crystal-clear view is made possible by a premium grade polycarbonate that represents the benchmark of performance clarity in the goggle industry. The R1 also features SPCTRM™, a purpose-built lens tint collection optimized for environmental and light conditions.

Professor Dr. Peter Zec, founder and president of the Red Dot Award said, “The Red Dot winners not only demonstrated extraordinary design quality — they showed that design is an integral part of innovative product solutions.”

Canales added, “Our foundation is built on innovation and the passion that drives performance. The R1 is a shining example of our commitment to those things. ROKA’s mission is to inspire confidence in athletes as they strive to reach their full potential. That level of confidence requires products that redefine the performance standard, and because we’re athletes ourselves, it’s a challenge we’re proud to tackle. The R1 continues the heritage we’re building every day.”

 R1 Goggle

About the Red Dot Design Award

In order to appraise the wide scope of design in a professional manner, the Red Dot Design Award is broken down into the three distinct disciplines: the Red Dot Award: Product Design, Red Dot Award: Communication Design and Red Dot Award: Design Concept. The Red Dot Award is organised by the Design Zentrum Nordrhein Westfalen in Essen, Germany. With more than 17,000 entries in 2015 alone, it is one of the largest competitions in the world. It was in 1955 that a jury convened for the first time to assess the best designs of the day. The name and brand of the award were developed in the 1990s by Red Dot CEO, Professor Dr. Peter Zec. Since then the sought-after “Red Dot” is the revered international seal of outstanding design quality. Further information: www.red-dot.org.

March 30, 2016

ROKA Partners with Rocky Mountain Tri Club

ROKA Sports, Inc. is pleased to announce a newly formed partnership with Rocky Mountain Tri Club. ROKA Vice President of Sales & Marketing Ryan Dolan said, “ROKA is now a proud partner of Rocky Mountain Tri Club, an organization run by its members and dedicated to fostering athletic ability by sharing enthusiasm and the drive to achieve one’s best. Competitor magazine named it Best Triathlon Club of 2015 after tallying votes from online readers and social media followers, and this partnership bolsters our direct connection to the groundswell of triathlon interest today, as well as the insights that shape the technologies of tomorrow. We are honored to have Rocky Mountain Tri Club be part of our family.”

Meg Rapp, Rocky Mountain Tri Club President, added, “Rocky Mountain Tri Club is excited to partner with ROKA for the 2016 season. Their commitment to empowering athletes to be their best aligns with our mission and the partnership will be mutually beneficial as we will be able to provide our thoughts, experiences, and feedback to ROKA directly.”

About Rocky Mountain Tri Club

The Rocky Mountain Triathlon Club is dedicated to furthering the sport of triathlon by providing a community in which multisport athletes of all levels can both socialize and train together. One of the nation’s largest triathlon clubs, RMTC has over 450 members who are a mixture of competitive and recreational athletes who participate in a broad range of events from 5ks through Ironman triathlon.

The Rocky Mountain Triathlon Club focuses on promoting the multisport lifestyle, and introducing new people to the sport of triathlon without intimidation. The club provides training and racing opportunities for members in a safe and inviting atmosphere while providing programming to enrich members’ minds and bodies. RMTC also gives back to the local community through a variety of volunteering activities including local races and volunteerism beyond the triathlon community.

March 29, 2016

ROKA Partners with the LA Tri Club

ROKA Sports, Inc. is pleased to announce a multi-year partnership renewal with Los Angeles-based LA Tri Club. ROKA Vice President of Sales & Marketing Ryan Dolan said, “We are proud to continue our partnership with LA Tri Club. For more than 15 years, the organization has provided support, education and inspiration as a recognized national leader. Together with ROKA technologies, their proud legacy of empowering triathletes will continue strong into the future, and they will be an inspiration to us as we continually strive to redefine performance. ”

Deb Carabet, Managing Director added, “We are very excited to have ROKA as our exclusive wetsuit partner. ROKA technology not only empowers our members to be efficient in the water, but ROKA wetsuits are also THE most comfortable wetsuits in the market today. Once our members get into a ROKA, they never look back and the support ROKA provides our members is unparalleled. ” 

About LA TRI CLUB 

LA Tri Club recently celebrated 15 YEARS as a recognized national leader of amateur athletes with a loyal West Coast following. LATC’s community of supportive and committed athlete members helps LATC create extraordinary memories and lifelong friendships through competition, education, volunteering, and awesome social activities! The LA Tri Club provides a network of information, support services, training & racing activities, friendship and fun for all ages and abilities.

March 24, 2016

ROKA Partners with Endurance Nation

ROKA Sports, Inc. is pleased to announce a newly formed partnership with Endurance Nation. ROKA Vice President of Sales & Marketing Ryan Dolan said, “It is an honor to team up with Endurance Nation. Their approach to coaching has established a strong community of athletes who benefit from quality content and mutual support. ROKA is a company founded by athletes, and we know firsthand the power of both inspiration and information. This partnership will share both as we innovate performance technologies that help endurance athletes achieve their best.”

Mariah Bridges, Endurance Nation Marketing Director “ROKA Sports leads the way in swim innovation by looking at the athletes needs as a whole not simply product needs. ROKA is a brand built on integrity, knowledge and progress so it is an honor to be partnering together. We both provide our athletes and the community with the same amount of dedication and now together, there is no telling what you can expect out of this partnership. Look for Coach Rich Strauss and his ROKA gear at Ironman® World Championship this year, that is, if you can catch him!” 

About Endurance Nation

Endurance Nation is the largest and fastest online triathlon team, founded in 2007 by Coach Patrick McCrann and Coach Rich Strauss. Endurance Nation continues to push the boundaries of team coaching and outside of the box approach to training, bringing results beyond compare. With their FirstTimeFinishprogram that guarantees a finish line moment or your money back, they stand behind their coaching method. EN is currently 3x Ironman® Tri Club Americas and Global Division 1 Champions and Official Coaching Program of Revolution3 Triathlon, it is easy to see why Endurance Nation is dominating the triathlon coaching world.

March 24, 2016

ROKA Partners with Dynamo Multisport

ROKA Sports, Inc. is pleased to announce a multi-year partnership renewal with Dynamo Multisport. ROKA Vice President of Sales & Marketing Ryan Dolan said, “Dynamo Multisport was founded with a deep passion for coaching and a love of the sport, and its drive to inform and inspire athletes makes it a great partner for ROKA. Our roots run deep, and same goes for the home grown heritage of Dynamo. That level of connection is what inspires us to innovate performance technology, and it gives us pride to continue a partnership with an organization that shares our commitment to helping athletes achieve their best.”

Matthew Rose, Founder/Head Coach added, “ROKA’s commitment to excellence manifests itself in its continuous innovation and steadfast quality, all with the athlete as the driving force behind every decision. That commitment reflects our core values at Dynamo. ROKA in that sense is a true partner from concept to execution and we are proud to call them family.”

About Dynamo Multisport

Dynamo Multisport is an endurance sport coaching organization located in Atlanta, Georgia. Born from a deep and rich tradition in United States swimming excellence, Dynamo Multisport is proud to help athletes all over the country, from professional champions to beginners, seek the best of themselves and each other. Above all things, Dynamo Multisport is a community of supportive and caring endurance athletes where performance is a byproduct of integrity and care for one another.

For more information, visit http://www.dynamomultisport.com.

March 24, 2016

Coach's Corner | The Power Play

Post by Matthew Rose, Head Coach at Dynamo Multisport

Like in running and cycling, power potential (or force capacity) in the water is important in creating efficiency and overall speed across race distances. It might help to think of this type of swim training like hill repeats in running or big gear force efforts in cycling. Just like in those disciplines, the specific swim force training is hard work but interesting and fun.

Swim force capacity training mostly consists of short, high intensity efforts with near full recovery between intervals. Adding a mix of common pool “toys” – paddles and fins – aids in the stimulus mix to increase power potential. Pool toys increase the effective surface area of the levers (hands and feet) that in turn require greater force to move at normal stroke and kicking rates. An example of a simple force set using a mix of toys in a short course pool would be:

3x:

  • [8x25 @ 30” Rest Interval (RI)
  • 200 easy @ 30” RI]
  • Round (RD) 1: fins and paddles
  • RD 2: paddles
  • RD 3: no toys

We can add in even more force stimuli through mid-pool starts. The idea is simple: by starting away from a wall in a still prone position, the swimmer must create greater force to overcome inertia and get up to their normal stroke/kick rate. The great part of this type of training is that you do not need toys or even a pool. Open water will suffice.  However, as we layer on toys and/or add faster stroke rate goals, we can create a lot of force obstacles for the athlete to overcome. An example of another force set using a mix of stimuli in a short course pool would be:

 3x:

  • [4x25 @ 30” RI *
  • 4x50 @ 30” RI**
  • 200 easy @ 30” RI]

* start approximately 12.5m out and sprint the next 25m into and out of the wall back to the middle of the pool. After last repeat swim easy back to the wall to begin the 50s.

** start at the closest 5m backstroke flags, sprint the 20m to the opposite wall and the 25m back

RD 1: fins and paddles

RD 2: paddles

RD 3: no toys

Athletes can incorporate small doses (<200m of work) of these types of sets as often as they want within a given week for maintenance and to keep the nervous system sharp.  Most age group triathletes should add larger doses (600m or more) of force work in their training only one time per week and visit these sessions at various points throughout the season.  Use no paddles or smaller paddles initially until the shoulders can handle the force loads required for this type of training.

About the author: Matthew Rose is the founder and Head Coach at Dynamo Multisport, an endurance sport coaching organization located in Atlanta, Georgia.  Dynamo athletes span the experience spectrum from professional champions to beginners.  He has also held coaching positions on the staffs of the swimming teams at Stanford University and Arizona State University where he worked with Olympic medalists, World and American Record holders and NCAA champions.

dynamomultisport.com

@WeAreDynamo

March 10, 2016

IRONMAN and ROKA Sports Expand Partnership to Include IRONMAN 70.3 U.S. Series

DALLAS, Tex. / TAMPA, Fla. (Mar. 1, 2016) – ROKA Sports, Inc., a premium multisport brand, and IRONMAN, the largest participation sports platform in the world, today announced their expanded partnership naming ROKA as the Official Swim Course Sponsor of the IRONMAN® 70.3® U.S. Series. Slated to extend through 2018, the expanded partnership will also now include the 2017 IRONMAN 70.3 World Championship event that will take place in Chattanooga, Tennessee. As part of the partnership, IRONMAN will continue to carry an assortment of ROKA co-branded performance products including swimskins, wetsuits, caps, goggles and other swimwear.

“ROKA is a strong supporter of IRONMAN, and this partnership reflects our shared commitment to the sport of triathlon,” said Andrew Messick, Chief Executive Officer of IRONMAN. “They produce top-of-the-line swim gear that has helped our athletes achieve their race goals, and the company continues to add innovative products. We are pleased to extend our relationship with ROKA as we work together to continue enhancing the athlete experience.”

ROKA became the Official Swim Course Sponsor of the IRONMAN U.S. Series in a partnership that began last year, and athletes at the 2015 IRONMAN World Championship wore their swimskins more than any other brand. According to the annual swimskin count conducted by LAVA Magazine, at the 39th edition of the IRONMAN World Championship, nearly 25% of the field of more than 2,000 triathletes relied on swimskins made by ROKA.

“With all the great people involved, being part of these events is an inspiration for the company, and we are excited to expand our partnership with IRONMAN,” said Rob Canales, co-founder and CEO of ROKA. “It gives us the opportunity to continue connecting directly with athletes, and their dedication fuels our commitment to achieve the best in innovation. We look forward to working closely with IRONMAN and their amazing athletes as we elevate their experience through continued support, initiatives and groundbreaking products.”

About IRONMAN

The iconic IRONMAN® Series of events is the largest participation sports platform in the world. Since the inception of the IRONMAN® brand in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines at the world’s most challenging endurance races. Recognized for excellence through distinguished events, world-class athletes and quality products, IRONMAN has grown from a single race to a global sensation with more than 250 events and five unique brands: IRONMAN®, IRONMAN® 70.3®, 5150™ Triathlon Series, Iron Girl® and IRONKIDS®. For more information, visit www.ironman.com.

March 02, 2016

ROKA Wins ISPO Award for Performance Water Apparel

Maverick Pro Wetsuit Recognized for Excellence

ROKA Sports, Inc. is proud to announce that its Maverick Pro wetsuit was selected as the winner in the Performance Water Apparel category of the 2016 ISPO AWARDS. An accredited seal of quality identifying the best sporting goods for the coming season, ISPO AWARDS are granted yearly to salute the industry’s most exceptional products. Independent juries of industry experts from ten countries met this month to evaluate all entries in terms of innovation, design and function, and ROKA’s performance wetsuit was honored among the finest sporting goods for 2016/2017.

Rob Canales, co-founder and CEO of ROKA said, “We are deeply honored to have the Maverick Pro recognized by the ISPO AWARDS. The pride is shared by the whole family here at ROKA, and the award validates all the hard work we put toward building performance from the ground up.”

Available for men and women, the ROKA Maverick Pro wetsuit is engineered with smart, area-specific buoyancy to enhance the fastest body position possible. It leverages physics, the world’s fastest materials and 30+ years of elite swimming experience to optimize speed, fit and comfort. ROKA’s patent-pending design is the choice of reigning triathlon world champions Javier Gómez and Gwen Jorgensen as well as numerous IRONMAN® champions and top athletes worldwide.

Canales added, “We set the lofty goal of making the fastest wetsuits on the planet, and then came years of intense R&D and endless testing by athletes of all abilities. It took so much because we decided in the beginning that nothing but a true game changer would be good enough, and that no-compromise attitude really set the foundation for our approach to product design. Athletes demand the best from themselves, and as a company founded by athletes, we respect their dedication by always striving to give them the best. Being validated by the ISPO AWARD will inspire us as we continue to take the same approach with a growing range of performance products.”

Visit www.rokasports.com to learn more about the company’s expanding lines of premium performance apparel and equipment. Follow ROKA on social media at FacebookTwitter and Instagram.

About ROKA Sports, Inc.

ROKA is a premium multisport brand dedicated to empowering athletes with the performance technologies they need to realize and redefine their potential. Like the athletes it serves, ROKA believes reaching one’s best is not a destination but the first step on the next journey of greatness, and the company continually strives to achieve the most innovative, premium products available for those who demand the best.

ROKA was founded by two former Stanford All-American swimmers who, after being frustrated by the offerings on the market, set out to make the fastest wetsuits on the planet. After launching in 2013, ROKA has seen tremendous growth, and its products are now relied upon by numerous world-class athletes including ITU World Champions, IRONMAN® Champions and Olympic medalists. Today, ROKA continues to make a difference for athletes who share its passion for excellence, and the company is building on its reputation for quality, performance and unsurpassed customer experience as it expands into new product categories. For more information, visit www.rokasports.com.

About ISPO

Under its ISPO brand Messe München International offers events and year-round services to the international sports business. The goal of the full-service provider is to offer its customers added value for successful positioning within the international competition. The provided services help customers increase their profitability as well as strengthen personal contacts and business relationships. The services currently include ISPO ACADEMY, ISPO AWARD, ISPO COMMUNITY, ISPO TEXTRENDS, ISPO BRANDNEW, ISPO CARD, ISPO JOBS and ISPO NEWS. As globally successful sports business platforms and multi-segment trade shows ISPO MUNICH, ISPO BEIJING and ISPO SHANGHAI offer a comprehensive overview of their respective markets.

January 29, 2016

ROKA and U.S. Masters Swimming Announce New Official Partner Agreement

USMSDallas, Texas, and Sarasota, Fla., January 28, 2016ROKA Sports, Inc., a premium multisport brand has announced a multi-year official partner agreement with U.S. Masters Swimming, the national governing body for adult swimming in the United States.

The ROKA brand burst into the triathlon and swimming markets in 2013 and was quickly embraced by top athletes. “ROKA was founded by former All-American swimmers, so swimming is in our DNA. We’re so excited about our partnership with U.S. Masters Swimming and look forward to working closely with USMS and elevating the training of the Masters community by offering products that define the performance standard,” says Ryan Dolan, Vice President of Sales and Marketing for ROKA.

USMS is excited to introduce ROKA to it’s diverse membership. “ROKA and U.S. Masters Swimming share a commitment to fitness and healthy living, and our mutual devotion to swimming embodies both those aspirations. Together we have a unique opportunity to give our community the latest insights and information on products and training that will empower swimmers of all abilities, inspiring them to achieve their best,” says Kyle Deery, Marketing Director for USMS.

 

USMS is excited to introduce ROKA to it’s diverse membership. “ROKA and U.S. Masters Swimming share a commitment to fitness and healthy living, and our mutual devotion to swimming embodies both those aspirations. Together we have a unique opportunity to give our community the latest insights and information on products and training that will empower swimmers of all abilities, inspiring them to achieve their best,” says Kyle Deery, Marketing Director for USMS.

About U.S. Masters Swimming

U.S. Masters Swimming is a nonprofit national governing body that promotes health, wellness, fitness, and competition for adults through swimming. USMS has more than 1,500 adult swim programs across the country and promotes information via the bimonthly member magazineSWIMMER, monthly eNewslettersSTREAMLINES, and website, usms.org. USMS sanctions and promotes pool, open water, and virtual events and competitions. Nearly 65,000 adults are registered members of U.S. Masters Swimming.

January 28, 2016

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