KEEP HAMMERING COLLECTION
A limited-edition collaboration inspired by the relentless pursuits of Cameron Hanes.
Across the cooked earth of the Cocodona 250, through the thin, punishing air of the Leadville 100, and deep into the unforgiving backcountry, ultramarathoner and elite bowhunter Cameron Hanes keeps hammering. Pure grit drives him to choose the hard path, embracing the suffering, and showing up day after day to push past limits most people never touch.
That’s why the gear he trusts has to earn its place. No shortcuts. No weak links.
The Keep Hammering Collection unifies that standard with our performance eyewear—anchored by the Matador Air, Cam’s go-to pair when the miles get long and the terrain gets real. Engineered light enough to disappear on your face and tough enough to withstand moments when everything feels near the breaking point, this collection is built for those who demand more from themselves and from their equipment.
Whether you’re grinding through a training session, trekking in the backcountry, or running toward your better version, the Keep Hammering Collection reminds you to dig deep and stay relentless.
“I don’t wear anything I don’t trust. ROKA keeps my eyes locked in with clarity whether I’m chasing elk at 10,000 feet or pushing through an ultra marathon.”
—Cameron Hanes
