ROKA x GEORGE HINCAPIE
WE MAKE TOOLS
NOT ACCESSORIES.
We build our eyewear for performance—elevating everyday frames to equipment you can rely on.
UNBELIEVABLY LIGHTWEIGHT
Our frames are made from ultra-lightweight, incredibly durable material.
WON'T SLIP OFF YOUR FACE
GEKO™ grips keep your glasses on your face—no matter how much you sweat or move.
RAZOR-SHARP OPTICS
Our eyewear features the clearest lenses on the market, complete with premium protective coatings.
GEORGE HINCAPIE'S FAVORITES
I no longer need separate pairs of high-performance shades for cycling
After a year of abuse-zero slipping or signs of wear. You’ll hardly even notice they’re there.
Timelessly-styled performance - focused sunglasses
AFTERPAY FINANCING
Payment Plans
FREE SHIPPING
Orders of $150 or More
EASY RETURNS
Fast & Simple
MONEYBACK GUARANTEE
Within 30 days
1,000-DAY WARRANTY
Extended protection
WHAT OUR CUSTOMERS SAY
"The view is extremely clear - to the point that I see more with the sunglasses on than off, even in low light environments. The rubber on the sides and the nose feels extremely comfortable and these sunglasses are not falling off."
“Rory is hands down my favorite pair of glasses I have ever owned. They look great, they feel great, they are stable when working out, and they are extremely durable. Fantastic product”
"The Torino offers full coverage and is very comfortable to wear. They’re lightweight and flexible. This is the second pair I’ve purchased. One in black and one in light blue and I’be gotten lots of compliments on both."
HOW CAN WE HELP?
Our team is here to find you the perfect fit and answer all of your questions. Reach out about products, process, prescriptions or anything else you want to know about us.
@ROKA
What does performance look like to you? Tag us and share how you use our eyewear and gear for a chance to be featured in our feed. Join us on Instagram to participate in our challenges and celebrate your wins with us.
