ROKA x GEORGE HINCAPIE
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WE MAKE TOOLS
NOT ACCESSORIES.
We build our eyewear for performance—elevating everyday frames to equipment you can rely on.
GEORGE HINCAPIE'S FAVORITES
WHAT OUR CUSTOMERS SAY
HOW CAN WE HELP?
Our team is here to find you the perfect fit and answer all of your questions. Reach out about products, process, prescriptions or anything else you want to know about us.
@ROKA
What does performance look like to you? Tag us and share how you use our eyewear and gear for a chance to be featured in our feed. Join us on Instagram to participate in our challenges and celebrate your wins with us.