ROKA x GEORGE HINCAPIE

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WE MAKE TOOLS. NOT ACCESSORIES.

UNBELIEVEABLY LIGHTWEIGHT

Our frames are made from ultra-lightweight, incredibly durable material

WON'T SLIP OFF YOUR FACE

GEKO grips keep you gasses on your face -- no matter how much you sweat or move.

RAZOR-SHARP OPTICS

Our eyewear features the clearest lenses on the market, complete with premium coatings.

GEORGE HINCAPIE'S FAVORITES

BartonBarton

Barton 2.0

Rory 2.0

Oslo 2.0

WHY PURCHASE FROM US

  • AFTERPAY FINANCING
  • FREE SHIPPING
  • EASY RETURNS
  • MONEYBACK GUARANTEE
  • 1,000-DAY WARRANTY
Man riding bike with backpack

Woman standing on blue track smiling

Man in black hat wearing ROKA sunglasses

Man kayaking in red lifejacket

Woman on paddle-board with 2 dogs in orange lifejackets

Woman smiling wearing backpack and ROKA aviator sunglasses

Woman posing in front of canyon in ROKA sunglasses

Man with tattoos smiling on a bicycle and ROKA sunglasses with gold lenses