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You Deserve Better.

We don't cut corners where others do.
We redefine the standard.

Let us prove it to you.
Sign up to receive 25% off the best shades you'll ever wear.

Our mission from day one has been to redefine the standard for what performance design could be. In 2016, our unrelenting focus on solving the problems of the world’s best athletes led us to create our line of ultralight performance sunglasses. We’ve tested them in every condition, from the lava fields of Kona to the iconic climbs of the Tour de France, and trust us:

These are the best sunglasses you will ever own. Yes, ever.

In fact, we’re so confident our sunglasses will outperform your current pair, that we’re offering 25% off for a limited time only. Because what others see as a problem, we see as our next challenge.



Every style weighs less than an ounce.
Yes, really.

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Available in titanium, alloy and nylon, our ultralight performance eyewear is meticulously engineered to deliver a remarkably lightweight sunglass while staying incredibly strong and durable.


Won't fall off
your face.

With our patented GEKO™ fit system,
they’re nearly impossible to shake off
(we tried).

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Inspired by the soft but amazingly sticky feet of the Gecko, our patented GEKO™ fit and retention system features a proprietary elastomer for nose and temple pads that's hydrophilic, chemical resistant, and supports multi-directional traction with comfort. No matter how sweaty you get, and which way you move, bounce, or shake –– you'll never have to worry about slippery frames falling off your face.



We don’t cut corners when
it comes to protecting your eyes.

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ROKA Optics combine unmatched clarity with style and performance to meet everyday needs. The outstanding optics provide the clearest, most precise lenses while maintaining all aspects of safety.

Carbon Polarized. No Photoshop Needed.

Cool as Hell.

Zero compromise on style
or performance.


Don’t Believe Us?

Here are some respected publications and athletes that do.

"They're engineered to never slip, budge, or fog—and so light you'll practically forget you're wearing them."

Women's Health

"These performance sunglasses from endurance training company ROKA perform as well as anything on the market—without making you look like an 80s-era pro wrestler."

Men's Health

Javier Gómez Noya

Professional Triathlete, 8x World Champion

“Best sunglasses I have ever worn for everything from an easy training run to a full Ironman. Simply amazing and provide a full field of view.”

Linsey Corbin

Professional Triathlete, 5x IRONMAN champion, American Record Holder

“Perfect for when I want to look good and be active all at once!”

Dan Martin

Professional Cyclist, 6th Place 2017 Tour de France

“My go-to race sunglasses because they’re super lightweight with great wind and sunlight protection. I often forget I am wearing glasses because they’re so comfortable!”

Jesse Thomas

Professional Triathlete, 6x Wildflower Winner, 2x Ironman Champion

“They're obviously my favorite glasses in the world and a dream come true for me, so check ‘em out!”

Still Not Sold?

Select up to four styles.
Try ‘em at home.
Keep what you love.


Austin, Texas