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Lance Armstrong biking in the forest

WE MAKE TOOLS. NOT ACCESSORIES.

Three quarters view of tortoise sunglasses

UNBELIEVEABLY LIGHTWEIGHT

Our frames are made from ultra-lightweight, incredibly durable material

Close up view of GEKO temple

WON'T SLIP OFF YOUR FACE

GEKO grips keep you gasses on your face -- no matter how much you sweat or move.

Top down view of tortoise frame with lens coatings

RAZOR-SHARP OPTICS

Our eyewear features the clearest lenses on the market, complete with premium coatings.

WHY PURCHASE FROM US

  • Delivery truck
  • afterpay
  • Box with arrow
  • Dollar Sign with arrow circling around
  • 1K inside Seal

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Man riding bike with backpack

Woman standing on blue track smiling

Man in black hat wearing ROKA sunglasses

Man kayaking in red lifejacket

Woman on paddle-board with 2 dogs in orange lifejackets

Woman smiling wearing backpack and ROKA aviator sunglasses

Woman posing in front of canyon in ROKA sunglasses

Man with tattoos smiling on a bicycle and ROKA sunglasses with gold lenses